About us
In his early 20's, vital.ly founder Bill Palmer read the Weston A. Price book 'Nutrition and Physical Degeneration'.
Bill was inspired to not only transform his own health, but to help others understand the simple concepts inside that book.
This journey ultimately led to the creation of vital.ly, a service built to facilitate public access to high-quality information, products and professionals to help those willing to improve their health.
Our mission is to support independent clinical practitioners and promote preventative health measures in the community.



vital.ly today is a distribution service, a digital platform and a professional health resource. Since 2014 we have been:
- Connecting patients with health practitioners who can provide the support they need
- Fast delivery of quality healthcare products and supplements
- Advocating for natural therapies that can help improve and sustain good health
All this is possible by continuing to focus on what we do best: providing better value and quality service to health practitioners and their patients.